Copy Matters

Inspiring examples of good copy.

Kindle Order Confirmation

After pre-ordering a Kindle Paperwhite, I was presented with a button that said, “Yes, I’ll help my friends”. The copy on that button actually caused me to read the question it was answering and click on it. Who doesn’t want to help their friends?!? Lesson: great copy can dramatically increase conversion.

After pre-ordering a Kindle Paperwhite, I was presented with a button that said, “Yes, I’ll help my friends”. The copy on that button actually caused me to read the question it was answering and click on it. Who doesn’t want to help their friends?!? Lesson: great copy can dramatically increase conversion.

Andrew Carman