Copy Matters

Inspiring examples of good copy.

Bay Alarm Motto

Bay Alarm has some clever mottos. I know if I'm ever in the market for a burglar alarm system, I'm going with the company that has the most puns in their marketing material. I know that sounds sarcastic, but it's actually not. Puns = sense of humor = fun personality = good customer experience.

"Making nothing happen since 1946"

"What have you got to lose?"

Andrew Carman