Copy Matters

Inspiring examples of good copy.

Philips Norelco

Awesome ad for the Philips Norelco shaver on the lock screen of my Kindle, no less. They clearly know their audience - perfect personality, delivery, and content. I even read Gizmodo, probably just coincidence... but imagine a future where every ad delivered to you has reviews from the sources you most trust, for products you'd actually use, in an unobtrusive format that you've opted into.

"Feels like removing facial hair with ROBOT KISSES."

Andrew Carman