Copy Matters

Inspiring examples of good copy.

Espolón Tequila

Ad campaigns are one of the most influential places where copy matters. Take this wonderful billboard campaign from Espolón Tequila. My favorite one reads "TICKLE YOUR DANGER BONE." This is a perfect combination of four words. It tells a story and conveys detailed meaning in shockingly little text. Every word is perfectly chosen to illustrate their brand image. 

Image credit to Daily Billboard.

Andrew Carman